Web Design

Magical Adventures Balloon Rides

UX Research, Web Design

About the Project

Magical Adventures Balloon Rides is a hot air balloon rides company. In this collaborative project, my team and I were assigned to design and create a new website for the company, based on a full-scale UX research we have conducted. The research included a thorough process of understanding the business' goals and needs, and incorporating it with the clients' needs. We have conducted competitive analysis, user interviews, created personas, use cases and journey maps, and of course, created prototypes and conducted usability tests. Personally, I was responsible for some aspects of the UX research and fully responsible for creating the final website design.

Competitive Analysis

We have selected 4 major competitors Magical Adventures has in their industry. To conveniently visualize the qualities of each competitor, I have created radar charts with 4 different heuristics which are mostly relevant for the project.

competitive analysis
competitive analysis

Personas

As part of the personas creation process, we have conducted several interviews with Magical Adventures Balloon Rides potential clients and website users. We have decided that our potential clients and users should comply with a few required terms for their interview to be valid for our research:

• Age group must be 23-34.

• Interviewees must reply "no" to the screening question: "Are you afraid of heights?"

• Participants must go online several times a day and use social media.

• Participants must own a smartphone.

• Participants should be interested in, or already did fly a hot air balloon or ride a hot air balloon.

personas

Scenarios

scenario
scenario
scenario
scenario

Card Sort

As a part of our user interviews, we asked the participants to work on an open card sort to structure the information in the website. After compiling all the results, we have structured a card sort that fits most of our users' expectations.

Card Sort

User Journey Map

View in Full Size

User Journey Map

Wireframes & Early Prototype

We have used Balsamiq to create wireframes for both the mobile and desktop version of the site. This version of the wireframes was used to conduct the first cycle of user testing.

View the Desktop Version of the Prototype (Live)

View the Mobile Version of the Prototype

Prototype

Visual Design

Alongside my part in the UX research, I was responsible of creating the final visual design compositions for the website, as well as implementing them to InVision, to create the final prototype for the second user testing cycle.

Home Page
Home Page
Book Now
Book Now

Gallery
Gallery
About Us
About Us
FAQs
FAQs

Live Prototype

The latest version of the prototype. Created using InVsion.

View the Live Prototype Here

Mockup

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